May 14, 2026

Innovating in Bogota & Barcelona with Dental Spas - Jean-François Heno

Billy welcomes Jean-François Heno to the show. Jean-François is an entrepreneur and General Manager at 14-85 Dental Spas - offering unique services which not only offer painless dental implants but also RELAXING and ENJOYABLE dental procedures in a spa environment - what a time to be alive! With clinics in Bogata and Barcelona, Jean-François has a history in corporate with much experience to draw upon that helped him on this new entrepreneurial endeavour, and today he's in conversation with Billy sharing details of the journey and plenty of advice, along with a description of what you can expect if you indulge in some of the services at his dental spas!
Billy Keels
CEO and Founder FGCP

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Going Long Podcast Episode 629: Innovating in Bogota & Barcelona with Dental Spas - Jean-François Heno

 ( To see the Video Version of today’s conversation just CLICK HERE. )

In today’s episode of The Going Long Podcast, you’ll learn the following:

 

  • [00:24 - 02:02] Billy welcomes and introduces today’s special guest, Jean-François Heno.
  • [02:02 - 08:35] Billy asks Jean-François what the end of his corporate relationship meant and what it brought him.
  • [08:35 - 11:56] Jean-François describes why it is important to him to have a story to tell.
  • [11:56 - 14:43] Billy asks Jean-François to describe where his ability to innovate and thrive in diverse and changing environments comes from.
  • [14:43 - 19:30] Jean-François shares some of the differences in starting his own business vs corporate employment.
  • [19:30 - 24:00] Billy asks Jean-François what the single biggest thing is that he learned or gained in corporate that he is able to use and leverage today in his entrepreneurial work.
  • [24:00 - 28:47] Jean-François explains all about his dental spas and his company ‘1485 Dental Spas’, what the mission is and how they are serving people today.
  • [28:47 - 32:49] Jean-François tells us the message she would like to hear from herself three years from today.
  • [32:49 - 36:20] Billy sums up all we’ve learned from Jean-François today and asks him to share the best ways we can get in contact and find him online.
  • [36:20 - 38:34] Billy wraps up the show.

 

How best to get in touch with and find out more about Jean-François Heno:

LinkedIn: https://www.linkedin.com/in/jean-francois-heno-408a25/ 

 

Website: https://1485dentalspa.com/ 

www.dentalspaclinics.com

 

Instagram: 

https://www.instagram.com/1485dentalspa/

 

https://www.instagram.com/dentalspaclinics/

https://www.instagram.com/jfheno/ 

 

If you're a corporate executive who wants to make your role optional, then grab your FREE ebook with Billy's proven 3 step process at:  www.makeitoptional.com

What you can expect to get out of this ebook:

  • Learn how to achieve corporate optionality
  • Gain true control over your career
  • Turn corporate skills into personal assets

With 26 years of experience in corporate sales leadership, achieved optionality through multiple income streams, Billy has helped dozens of executives build their paths to take control of their time.

This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and start living your IDEAL day - today!

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To see the Video Version of today’s conversation just CLICK HERE.

 

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Episode Transcript

Billy Keels  0:00  

Today's episode is sponsored by Billy Keels Advisory Services. If you want to learn more about how to make your 99 optional, just go to make it optional.com Once again, that's make it optional.com

Speaker 1  0:14  

helping you build freedom without losing your edge. This is the Going Long Podcast with Billy Keels.

Billy Keels  0:27  

I absolutely love this podcast because I get to meet some of the most amazing, coolest, most awesome entrepreneurs, business owners that have backgrounds like, well, like I'm just going to jump into today's episode because today's guest helps us to understand that the road to success, it's never a straight line. At the same time, it's the line that you absolutely create yourself. And today's guest has built a global corporate career, and he did that across multiple continents, which really resonates with me. He also did it across multiple lines of business, like sales operations, account management, even general manager of some of the world's market leading brands, and he can go into that if he wants to, and it gives me great pleasure to welcome to today's conversation the co-founder, as well as general manager of 1485 dental spa, as well as dental spa clinics, none other than Jean Francois Anu, Jean Francois, welcome to the show, man.

Speaker 2  1:24  

How you doing for inviting me to this podcast?

Billy Keels  1:28  

Yeah, you know, I'm.. yeah, I really appreciate you accepting the invitation and being here, you know, knowing you and understanding more about your story, the corporate success that you had, as well as what you've decided to do beyond corporate and take that and really build out your own goal, your own dream. I know it's going to help a lot of people around the globe today. So, but I'm just going to jump right in, and I'm going to do this maybe a little bit differently today, because there are so many things that we can learn and we can grow, and I'm sure you're going to talk to us about your backstory, but one of the things that I always find is the genesis question is you and I both know, Jean Francois, that every corporate relationship ends at some point for whatever reason, and I was wondering if you can just start with us and share with us what did the end of your corporate relationship mean, and more importantly than what ended, what did it actually start for you?

Speaker 2  2:24  

Yeah, so, so basically, yeah, I started my career 27 years ago, and I did most of my career so far in the corporate world. I was a consultant for five years, and then I was hired by my last client, Nokia, at that time, and I spent 10 years of Nokia, and so I had done 15 years in the corporate world, and then I wanted to break. I just wanted to break at some point after several positions I had in the corporate world. I wanted to do something different, and I had the opportunity to set up something, because sometimes a lot of people are in the corporate world and don't know exactly what to do after that first life or corporate life, let's say, because sometimes it's not that easy. For example, I was working at Nokia and Microsoft, and these are huge companies, and it's not always something that you can, you can easily transfer into a similar business, because you need a really huge investment to do something similar to this kind of businesses. So, for example, if you are making a general manager at Nokia for column in Ecuador, or set of sales for Latin America for celebrations, and so it's not always easy to start up a business exactly the same that the one we have, and in my case I had the chance to start up a venture with my, my wife's cousin, because my wife's cousin is a dentist, and she, she always dreamed of doing dentistry a bit differently, and she had a lot of experience in dentistry, and actually I said I can. I'm very interested to partner with you to start this project under one condition, is that we really do things differently, because I want to have a story to tell about this, and I want to make sure that the experience of the patients is going to be something different here than it's going to be what we find in other dental clinics. Otherwise, we are just one more clinic, and I'm not interested in doing that stuff. So that's what we did, and sometimes, so you have your very different turnarounds in your life that we don't expect. And at the beginning I was thinking, let's, let's do this project for a couple of years, then we probably come back to the corporate world, which, but I know how to do, but at the end of the day, what I saw is that there were lots of things to do, it's quite. It's full of passion, and you open, so we started with the first clinic. Then we grew it. We had lots of success patients. You have a lot of satisfaction when you see people that are coming out of here, sometimes crying of joy because they change their smile and they can recover their life, and it's personal satisfaction that you sometimes don't find in the corporate world, and and then we started to open a second 1/3, one, and so on, and now we opened in Spain as well. So we started in Colombia, by the way, the first clinics, and now we are in Spain as well, and and so it's it's a project that took a lot of time for me, and it's been like 11 years now, or 12 years, and I'm still here, and there are still things to do, and we are still trying to innovate and trying to grow, and and so sometimes you don't really know what's going to happen when you jump into entrepreneurship, you get a bit caught by by the passion that brings you when you, when you start a product like that, because it brings a lot of satisfaction when it comes to life, and when it grows, it's a bit like your baby, right? So doesn't mean that when you incorporate, you don't have similar babies, let's say, because you have projects, and it's also something that you lead from end to end, a corporate project. It's also something that maybe a lot of satisfaction and a lot of pleasure to do, which is mainly the most important thing in your life, is to do something that like what you're doing, and you enjoy the time you spend in your different projects, but yeah, into the entrepreneurship, so a bit at the beginning thinking I'm going to invest, I'm going to take a break from the corporate world, a lot of politics in the corporate world, that was a bit, I thought it was a time for break, and then jumped into this thinking it's going to be for a short period of time, and then stay there, so I don't think it's impossible to come back at some point in the corporate world. Why not? I don't know what's going to happen in my last next,

Billy Keels  7:14  

if you can tell the future, then I would love for you to be able to, like, you could be doing a lot of other things, if you could tell,

Speaker 2  7:20  

yeah. So, basically, that's it. So we saw in my case, I was not expecting that it will grow that much. At the beginning, we were thinking of a small business, it's been now medium business, let's say that's certain size, and we have served dozens of 1000s of patients already with successful treatments, and for example, when Bogota, it's one of the top premium clinics in Bogota, where the, we are among the top clients of the main brands, like Stroma for implants and Invisalign for orthodontics in Colombia, so it's, it's a lot of satisfaction, because it's a, it's a business also that I didn't know anything of, because I was not coming from the even the health sector, and also that, that show that if there are some people listening to this that are thinking of doing a career change or anything, don't think that you just, your value is just in the same sector that you have been all your life. I mean, I worked all my life in the previously in the telecom sector and technology sector.

Billy Keels  8:31  

Yeah, you

Billy Keels  8:31  

know, there's something that I actually want to, because I want to come back to that point, because you're talking about something that's really, really interesting. But you said something, and I really hope that everyone heard what you said, is that you said that you had this opportunity for to be a part of a family business, because you said that you wanted to have a story to tell,

Billy Keels  8:53  

true,

Billy Keels  8:53  

and it's such an important thing, and you've also then talked a little bit about the corporate, but will you explain the reason that that is such an important thing for you to want to have a story to tell?

Speaker 2  9:09  

I mean, if you, if you're just one among the rest and doing the same thing than everyone else, I think you're limited to a kind of corporations aspect, so it means that you're just executing something that others have already done, and you're doing pretty much the same.

Billy Keels  9:27  

If you try

Speaker 2  9:27  

to do something different, you can, you can leave your fingerprint somewhere, you know, you can leave something to this world a bit different, and it's not satisfying, and it's also easier to sell, by the way, because if you don't have a clear differentiator, it's very difficult in the health sector. Competition is fierce, and if you are doing just the same, and the others, then you start relying just on, for example, a doctor's reputation, or things like that. I'm not a doctor myself, not an dentist. I'm not a doctor, I didn't come from the health sector at the beginning, so I'm an administrator and business administrator, so I need something that could vehicle values that could be clear to our customers, and that's the most important thing I remember, I had the boss, one the manager I had of the boss, I had correct as you want at Nokia, that I must admire the Billyy push career after that in American Torah. I was saying everywhere in one of the discussions we were talking about the Nokia values at that time, spending a lot of time on Nokia values, he said it's the essence of the company, it's the most important thing of all, and it's true. So, you have to just have a solid foundation, and you also have to have a clear differentiator and the story to tell that will be giving to your, to your patients. In my case, your customers, because otherwise you're just doing something that is not very original, not necessarily very satisfying, and not creative or innovative. And in my case, I love innovation that was full of innovation all the time. The question of survival in tech, you don't innovate, you just die. I came from this world. I really love innovation all the time, because it's mentally challenging, and that's why I think that if you start up a business, you need to have a story to tell that you are first, you are yourself convinced about that it's working and it's true, it brings value to convey this message to the others, so that they can benefit from it as well,

Billy Keels  11:42  

yeah. No, and so these are these are some very interesting concepts that you're talking about right now, Jean Francois. And and one of the things that you know, having being able to have your story, it also ties into the differentiation. It also I hear parts of, you know, you yourself being from from the European continent, and then you are living in at the time, living on the Latin American continent, and then back and forth, and also having this innovation and this way of being able to see and view things differently. I wonder, how much of that is based on just your own DNA, and how much of that do you think is based on the influence, because you worked in a sector that was about innovation, because there's some things that I can resonate with very strongly, that I hear

Speaker 2  12:26  

mix of both, just one of them that works, I mean, depends on your nature, curious by nature to read things and learn new things, and question of personality, but also your experience, because, as I said, so you have some sectors, like for example tech, where it's part of the culture of the values of, for example, one of the nuclear values was into innovation, it was called passion for innovation was one of the four values at that time of nuclear, and, and I think in tech you are, it's part of your DNA, actually, when you are working in tech, because you, you really live on that, you always treat a new product, you are in advance versus the rest of the people in the street, we, we were handling phones that no one had seen before, and that we're not even on the market yet, and we're excited about launching this product on this, and also I worked in consulting in the past format, and consulting you just set ideas, you don't have plants, you don't have products, you don't have services, or clinics, or you just sell ideas. So, when you sell ideas, you have to challenge yourself a lot and be very innovative. Otherwise, no one is going to buy your services to hire your services.

Billy Keels  13:55  

Yeah, and so that's also helping. So, there's that, your own curiosity. It's the fact that you've been able to have different inputs from different continents, different cities, different countries, and then also different sectors. Now I want to maybe talk about the other side, because in one of the things that I really appreciate about you, Jean Francois, is you're very direct in your opinion, and you're happy to share. Now you've also decided to do something that is very unique, not only because you've shared with us now, like, not only did you get started in Colombia, but you've also then decided to take that innovation and bring it to a completely different location, a completely different continent, and so that's not necessarily something that anybody and everybody would do, but I want you to maybe give us, or no, I want you to give us a some of the insight that is also a part of the reality of when you are building a business, or when you are starting a business, and there's so many different types of business, right? You talked about before, you were in consultancy, and that was service-based, and now you're doing something that's physically, you have clients that are changing their lives. With the smile, but, but tell us about some of the parts of building your own business that are different than what you were experiencing while you were in the corporate life.

Speaker 2  15:11  

Yeah, okay, so first of all, when you start, you, you're pretty much alone, so you have a few people around you, small team, normally at the beginning, when you're in the corporate, you have a lot of people that cover your back. If you have a legal issue, you have tons of lawyers. If you have a financial problem of experts, if you have a marketing campaign to launch, a whole team of people here to support you to prepare something. It's a teamwork that works large scale, and you have all you can always find in a large company. You can always find someone that will be an expert if you have an issue with something. When you start your own company, you're pretty much on your own, so you don't have the resources to pay a financial advisor or legal advisor. And every time you have a problem, for example, the contract, I read all the contracts myself. I didn't even sometimes review them with the lawyer, so maybe to follow the beginning of my career, little background in that sense. I'm not a lawyer, but I know a bit of that, and so I reviewed the contracts myself. I didn't have chilsability at that time to review them easier, but yes, you have to do some work on your own, and you have to get more risks, because then if you make a mistake, for example, reading a contract, and there's a clause that you missed, and that does not favor you, then you have to assume the consequences, and you may not have all the time the people that are going to support you, especially at the beginning, so it's a lot of work, need to have your eyes everywhere, so you need to have a certain profile for this kind of job, so you need to be someone ready to do everything to queue at the bank to deposit the money. Okay, when you begin, then you have some people that help you with that, but at the beginning you get yourself, and sometimes it's a bit shocking, you say, "Okay, I'm coming from a corporate position, and now I'm doing the bank address, and people to put not much money, actually, sometimes at the bank to deposit the amount of money, so but then you do a lot of things, and you have to just be ready to be hands on, and to, and to do everything that is needed for your project to succeed, just different from the corporate world, in that sense, the positive aspect is that,

Billy Keels  17:33  

yeah, that's, yeah, okay, go ahead, go ahead, go

Billy Keels  17:37  

ahead,

Speaker 2  17:37  

so the advantage of the corporate world is that you're not alone.

Billy Keels  17:42  

Yeah, the

Speaker 2  17:42  

advantage of the entrepreneurship is that you do what you want, pretty much. You're accountable for everything. So, basically, it's your responsibility. You assume full ownership, full consequences of what you're doing. When I was at Nokia, Microsoft evening consulting, some people were saying, well, we have an entrepreneur mindset, we need an entrepreneur mindset. At that time, I had already a business with my wife, where my wife was an architect, and we were buying houses in the hotel or flats,

Billy Keels  18:18  

and

Speaker 2  18:18  

we rented them for expats with furnished flats, and it's quite special, but premium, and at that time there was not much offer on the market. I just grown this business together on top of what I was doing at Nokia, and and then I asked to the group, "Okay, great, everybody is boasting. Yeah, I have an entrepreneur mindset, but have you done any any company? Have you started any any business in your life? And who has started a business, or who has a side business today, even if it's a small one? And very few hands raised up, because most of them did not. So it's very different to say, yeah, as an entrepreneur mindset, different to be an entrepreneur. Yeah, yeah, I think having an entrepreneur mindset, so, so, yeah,

Billy Keels  19:04  

yeah, I've, you know, in my lifetime, I've scored the winning goal in many World Cup finals, but I've actually never been on the pitch to be in the World Cup final, so it's a very different thing to have the thought process right, which is one thing, and then the way that you can begin to truly have that entrepreneur mindset is you have to be in the game, you have to get in the game in order to demonstrate that you, that you have this skill, that you have this capacity, but Jean Francois, before we get to really how you're helping people today through the through the through the dental spas, what would you say is the key transferable skill that you yourself learned during corporate life that has made the single biggest positive impact in the way that your dental spas are running today,

Speaker 2  19:55  

because in the corporate world you're trained to see things as a business. I think it looks a bit simple, what I say, maybe, but a lot of people are really good in what they do. So, for example, my partners here, the dentist, excellent dentists, brilliant dentists, but still dentists. So, sometimes it's right to find people that have both sides that are, can be, for example, great dentist and a great entrepreneur at the same time, and there are these, but many times you don't find that because they see the technical aspect of the business, and if you are stepping back and you see it as a business, you see differently and see how you can bring things to it that will make it better, and not just on the technical side. Also, when you come from the corporate world, you have a lot of structure, especially for corporate consulting. We do a lot of structure in the way you organize your things, you plan your projects, you do plans. A lot of people in the health sector today they don't have plans to just work and see what happens, there is no plan, it's like a routine, but they don't plan the future, so that's something that the structure you learn in the corporate world and the organization and way of working helps a lot when you ask to start a company because there are lots of concepts that are familiar to you that are not familiar to specialist people that sometimes try to, for example, a dentist that starts his own clinic, and then he realizes he's overwhelmed because he doesn't know where to start with, with marketing, with sales, with finance, a chair, and that's something that you are more familiar with, and I think on the other side you're not asking me, but I'm returning the question. So, if you, if you take it from the other perspective, so if you spent a lot of time in entrepreneurship, if it was me today to do again the jobs I did when I was at Nokia, we did very differently, very different.

Billy Keels  22:03  

What's the reason for that?

Speaker 2  22:05  

Because, for example, you do sometimes lose a bit the reality of some concepts. I give you an example. We did a launch campaign at Nokia for a product in 1012 12, called Nocareumia. There was an event that costed $200,000 to position the product again in Colombia, and really very little impact, honestly. And when you look at that, you say, "Okay, with that money, I could set up a clinic, and you realize the value you could create with that, and it's just a very small example. If you compare to, for example, off-site events at the global level, when you work Microsoft companies, all large companies do that, and it's considered something essential to motivate employees, and so if you see it from the entrepreneur science, wow, what, what, what a waste of money, what a lot of it's a lot of money they could invest billing another business. Sometimes they make so much money that they really don't care, they can't afford it, of course, but still, you, I think I would pay much more attention to this kind of details. Sometimes you just think it's normal, and it's good to do it, but it lacks a bit of challenge sometimes. Common sensing, okay? Come on, it's not something that is really necessary. We have other priorities, and what we put - we can put that money to a better return than sometimes some activities that we are really,

Billy Keels  23:42  

yeah, and you really get to see that across certain sectors. I mean, I spent the last 16 years in the enterprise software space, and of course, like you talk about Microsoft, it's very similar kind of thing. Telecommunications is also an industry that's very, very similar in terms of, well, all the margins are a little bit different, but it's a similar kind of style. So, listen, I know we don't have much time, but I do. I've got two other questions, but the one question that I want to ask you, I talked about at the very end, as you're the co-founder and GM General Manager of the 1485 dental spa and the dental spa clinics. Talk to us about, like, who are exactly - are you helping? How are you doing things differently with your, with your dental spas.

Speaker 2  24:24  

Okay, so basically we, we started from the from the patient's point of view, from the customer's point of view, instead of pushing the offer. So we said, okay, what's the real pain point, literally the pain points of the people who come to the dentist, and it's basically pain, essentially. So, I don't mean

Billy Keels  24:43  

laugh, but yes, you're correct. I had a couple.. well, we'll talk about that offline, but yes, I understand.

Speaker 2  24:47  

Yeah, sorry. So, the thing is, people are afraid of the dentist. 70% of the people are afraid of the dentist,

Billy Keels  24:57  

77 zero

Speaker 2  24:58  

people, 70% of people. Sorry, so it's a lot of people that are afraid, and 10% are at the phobia. Actually, the dentist is one of the top 10 phobia of human beings. So, among, along with spiders, snakes, if you have the dentist, rats, you're the dentist. So, it's the only health actually. activity that is in the top 10 of phobias that human beings experience, so it's you fear more to go to dentists than to go to the cardiologist. I wouldn't, I wouldn't fear more the cardiologist than the dentist, but no, people have more fear about the dentist. It comes from generate from traumas from your childhood, because you had a bad treatment when you were a kid, and it creates a trauma, and people are really afraid. So we said, "Okay, how can we do something starting from that standpoint instead of just offering services of dental services? How can we provide a different experience and try? Is there a way that we can reduce or even avoid pain, and actually there is a lot of technology today that can help achieve that. So we created the dental spa concept that we didn't invent the dental spa name, something that wasn't been in the US initially for the various customers, but it was a different concept. It was dental place, you have the left door with dental and the right door for spa, and you can go from one to the other, relax at the spa after a dental experience. But here we mix them, and so we started to provide massage techniques for free productive treatments, which help you relax before you have treatment. We use digital anesthesia, which is almost painless for the most sensitive patients. We have, we have a sedation as well, that is available, so you don't feel anything. TVs on the ceilings, you can watch TV and movie while you're doing your treatment. It distracts your mind. Nose canceling headsets to avoid the noise of the tools of the dentist, and all the design of the clinics is thought in the sense of how do we reduce pain and stress for customers, and we have eliminated phobias in some people that were not even able to cross the door, almost to the dentist, and now they are coming back to us happily, so it's a different way of seeing dentistry than the rest of the clinics, and it's been quite successful, because people, you start from where, from their standpoint, but from your standpoint, so it starts from their point of view, and that's a bit what we do really differently. We work with laser instead of using traditional knives, we work laser as much as we can. So every time there is a technology that we can use that reduces pain, we will introduce it, and that's a bit how it works, and we work with a team of specialists, which is very important. You could make sure that we make no mistake, that the treatments are done with high quality, so that's a mix of experience and quality that ends up with a good cocktail for the patient, and they appreciate it, and they come back and recommend it. Yeah,

Billy Keels  28:22  

that's fantastic. And today your, your, your dental spas are in, in Colombia and in Spain, as of today, right? Okay, fantastic. We're gonna, don't worry, everybody, we will let you know how you can find out more about the dental spas that that Jean Francois is just talking about. Jean Francois, just before I close, I do have one question to ask you, because it's, it's one of the things that I learned in 2023 that, and you've talked to us about it today, like not every single event goes perfectly. There are moments, and one of the things that I learned is that, you know, when things are going really, really well, you tend to just go through those moments, because they're going really well, you don't stop to think about them, but when things are not going well, it seems like it can take forever, because you're just only focused on the fact that it's not going well. I know that there's a certain point in my own life where I had to really shake out of getting from the bottom and move to the top, and no matter how many people, advisors, people who loved me, they told me the things that I should be doing. I actually had to get to a point where I said it myself, like I had, I had to look myself in the mirror and say, you know, Billy, and I said a certain number of things, and it was from that moment that things started to change, that that bottom moment started to change, and so I want you to project three years from now, and you know, Jean Francois, that not everything is going to go according to plan. There's going to be things that are going better than goes planned, and you're probably not going to think about it, but the moments when things are really, really tough, I want you to share with us, what is the one thing that you know that you need to tell yourself in that really difficult moment? So that when you look back three years from now, you can say, you know what, Jean Francois, I'm really glad that you said this one statement to me. What's that one statement that you know you need to share with yourself to get you out of that difficult moment?

Speaker 2  30:13  

Okay, so I think in entrepreneurship, and I think it's also valid in the corporate world, many work in the job, you do the difference between someone that is successful and so on is not successful, because you have good times and bad times. Everyone is going to have it. It's impossible to think you only have good times. It's an easy journey, and it's a piece of cake. It's not, it's not true. It's full of furthers, so it's the road is tough, and for any job that you start that is challenging, it's tough, but the thing that you makes the difference between a good entrepreneur and a bad one, I would say, or not successful one is the resilience, so resilience and courage, and you don't give up easily. I've seen some partners that give up quite quickly in the past, and the difference is when you don't give up, because, and when you are facing bad times, you know that you have already faced bad times before, you know that you've overcome it. The question is not specifically, specifically on this issue that you're living now, is more about your mindset. So you have other issues, maybe bigger than this one, or not in the past, but still an issue, and you overcame that stuff. So it's resilience, and you know that you have been resilient before, so that you can be resilient again, and you have to be resilient, not stubborn, but resilient. At some point, you need to, you need maybe to stop if you, if you see that product is not really going anywhere, maybe you need to stop, but if you see that there is hope in the project, and you are facing difficulties, I think it's a lack of courage to give up, and if you give up, and you have tried it until you could, then you can go satisfied that you have done your best, but if you just give up by facility, by using it, then it's not very satisfying, and I think it's a question of mindset, and you need to be resilient, you need to be resilient. It's the main, the main quality I think of a business person, be it in corporate world or in entrepreneur, as an entrepreneur.

Billy Keels  32:40  

Well, absolutely appreciate that. So, having the resilience and the courage to continue, that is the thing that can helps you do to continue to make progress. And so, you know, Jean Francois, these conversations, they just go by super, super fast. I can't even believe where we are right now, but I think about just in the beginning of the conversation, you helping us understand, and through the over two decades in your corporate career, and, and working on multiple continents, and, and in different sectors, telecommunications, and enterprise software, different roles, sales operations, general management, sales, and then you get to a certain point where you wanted to take a break, you just took a break, and you know what, while you thought something was going to be very temporary, it's now been over a decade, it's been not just 12 years, it's been multiple continents, multiple cities, and you've recognized that one of the main reasons that you continue to do what you do, leveraging all of the transferable skills that you learned during your during your corporate career, like the structuring, having process, and being able to follow through, it's so that you could be able to get to the point where you know that you want to have a story to tell, and that goes well beyond money, and so when I think about you sharing the stories of people leaving your clinic, literally crying with tears of joy, and helping to eliminate phobias that people have, I know that my entire audience is going, Billy, just ask Jean from Joan Francois the question, so that you can get on with it. So I'm going to ask you the question that my entire audience is wanting to know. How can we find out more about you, Jean Francois? How can we find out more about your dental, your dental spas, and be in touch? How can we do that?

Speaker 2  34:14  

Yeah, okay. Well, you can get in touch with me for LinkedIn or visit our website. So we have a website in Colombia. It's called www 1485 dentalspar.com and it's finance dentalspa clinics.com or in Instagram at 1485 dental star, or 1480 or dental star clinics at dentalspa clinics. In Instagram, you can find us, and we will be glad to protect you, if you have anything that we can, we can help you with. It will be a pleasure to help you guys. So come and try it, it's very different. They try it because it's not, it's not the same experience than they have. You, you never get a massage at a dentist. Okay, so it's, it's different, and some people think I. It doesn't make sense. It's marketing, you know. It's not marketing early, but when you do massage, you increase endorphins, you reduce that painting, you regulate your heart beat, and it reduces your sensitiveness to actually physical. There's a physical reason behind that. When you relax, you feel less an in needle than if you are tense, and so it looks a bit simple, but it works, and people like it also, because it's something that shows that we care about, it's not just about the treatment, it's just helping you go through your treatment in a relaxed way, and without possible, without suffering, or limiting suffering to the minimal that we can. Sometimes we cannot animate some pain, but at least we reduce it at the maximum level that we can, which,

Billy Keels  35:52  

which we appreciate. And, and, yeah, you know, and one of the things I would also say to the Going Long family, don't worry if you didn't, weren't able to write down the links and all that kind of stuff. All you need to do is go to the show notes. We're going to make it very easy for you to find out about Jean Francois' clinics, his spas. You'll be able to find out. All you need to do is click a link. So, if you're running on the treadmill, don't worry. If you're swimming or if you're walking, just click the link. You'll see them right here in the show notes already. So, Jean Francois, I would, I do want to say on behalf of the entire Go Along family, thank you so much for deciding to embed to invest your time with me and with the Go Along family. Thank you so much.

Speaker 2  36:30  

One more thing, if you are in the corporate world and you think of stepping into the entrepreneur thing, and if you need any, any advice, any piece of advice, don't hesitate to contact me, and it will be a pleasure to share good experiences and ideas, but you know it's, it's, it's a very interesting journey to take, and Richie, so again, it's surprising that comparing large companies should, as I said before, should look for people that have done some kind of entrepreneurship before, in it's not in the traditional hiring grid checklist before to go for acquisition, but I think it would enrich a lot of large companies to hire people, more people that have, because they do, but more people that have done some, some kind of business on their own before, and it brings a bit of diversity also to the team.

Billy Keels  37:28  

Yeah, definitely, it definitely gives it, gives you a different way to think about it. Um, two things, or sorry, one last thing. When, when you reach out, because going along, family, you will reach out to Jean Francois. When you do that, his last name is H E N O, and just do, do me a favor, do yourself a favor, just let Jean Francois know that you've already invested time, you've learned more about his story. So, when you send him an invitation on LinkedIn, send him a personalized invitation, so that he knows you've already invested your time getting to know him and more about his, his, his dental spas. So, Jean Francois, thank you so much. Really appreciate

Billy Keels  38:02  

it.

Billy Keels  38:02  

And also want to say thank you to the Go Along family. I'll be right here preparing for the next conversation, so until then, go out and make it a great day. And thank you very much.

Billy Keels
Strategic Advisor, Entrepreneur, and Investor
Billy is on a mission to share a roadmap and opportunities with other extremely busy, high-performing professionals on how to find freedom and live the life they desire. Listen in to learn how!
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