Are you an overachieving general manager or country director running massive turnaround strategies, yet realizing your body is sending signals that your schedule is completely out of alignment?

In this transparent guest conversation, host Billy Keels sits down with Roger Simo, a veteran corporate executive with over two decades of experience leading world-class brands across Europe and West Africa, including Molson Coors, SAB Miller, Asahi, and Equatorial Coca-Cola Bottling Company. Roger shares the profound psychological impact of surviving a sudden, life-threatening appendicitis infection and medical evacuation while serving on the front lines of global enterprise expansion. Discover how to establish your own core value frameworks, transition away from the limiting belief that you are trapped by a single executive title, and leverage your high-stakes team alignment skills to handle major transition crossroads entirely by choice, not obligation.

🚀 Want to make your corporate role optional? Grab your FREE copy of Billy's 3-Step Process eBook here: https://www.makeitoptional.com/?utm_source=youtube&utm_medium=social&utm_campaign=p2olm

📌 Questions Answered in This Episode:

• How can a near-death health crisis fundamentally accelerate an executive's timeline to optionality?
• What does it look like to wear multiple functional hats inside smaller, high-growth multi-national business units?
• How can an enterprise sales leader use the discipline of elite competitive sports to build world-class corporate cultures?
• Why is defining your core personal values essential before making your next major corporate or independent move?
• What is the exact mathematical relationship between time control, cash flow, and true professional sovereignty?

⏱️ Episode Chapters:

• 00:00 - Elite Enterprise DNA: Running Multi-National Consumer Goods Operations
• 01:50 - The Transatlantic Evacuation: Surviving a Sudden Health Crisis in Cabo Verde
• 04:20 - Volatile and Fragile: Developing Grounded Gratitude One Year Later
• 06:51 - The Outsider Mindset: Driving Resourceful Market Turnarounds Under Pressure
• 09:00 - Wearing Multiple Hats: The Learning Speed of Smaller Business Units
• 10:55 - The Genetic Itch: Balancing Enterprise Excellence with Side Asset Curiosity
• 13:20 - The Cost of Overwhelm: Missing the Small Print on Side Real Estate Contracts
• 15:37 - Defining the Ultimate Metric: The Uncompromising Pursuit of Freedom
• 17:00 - The Strategic Core Four: Unpacking Kindness, Respect, Freedom, and Friendship
• 19:27 - Carving Out Introspection: Utilizing External Executive Coaches Amidst Chaos
• 21:40 - Defeating Limiting Beliefs: Choosing Team Synergy Over Individual All-Star Status
• 25:53 - The Last Dance Effect: Building Corporate Environments on Athletic Principles
• 29:55 - Friday at 7 PM: The Brutal Energy Realities of High-Performing Leaders
• 33:45 - Listening to the Machine: When the Body Forces You to Listen to Alignment
• 36:06 - At the Crossroads: Managing the Psychological Friction of Having Too Many Options
• 38:58 - The Trough Shield: Remembering That Everything Passes and Trusting Your Guts
• 44:02 - Expanding Your Circle: How to Leave a Personalized Invitation for Roger Simo

Find and Contact Roger Simó Garcia:

LinkedIn: https://es.linkedin.com/in/rogersimo/es 

📘 About Billy Keels & Corporate Optionality

If you're a corporate executive who wants to make your role optional, learn how to achieve true control over your career and turn your corporate skills into personal assets.

With 26 years of experience in corporate sales leadership, Billy Keels achieved true optionality through multiple income streams. Today, he has helped dozens of executives build a predictable path to take control of their time and start living their ideal day.

This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and starting to live your IDEAL day - today!

• Get the Free eBook: https://www.makeitoptional.com/?utm_source=youtube&utm_medium=social&utm_campaign=p2olm
• How to Leave a Review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI

Be sure to connect with Billy:

• Website: https://www.billykeels.com
• YouTube: https://www.youtube.com/@billykeels
• LinkedIn: https://www.linkedin.com/in/billykeels
• Instagram: https://www.instagram.com/billykeels
• Facebook: https://www.facebook.com/BillyKeelsFanPage
• Twitter/X: https://www.twitter.com/billykeels

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